About Parth Shukla

I love to build from the ground up - especially new products/services, brands, and teams. I thrive in the 0-1 stage amongst ambiguity, by using my strategic and critical thinking to accelerate the whole team's momentum faster towards the vision. I am an entrepreneurially driven technology and marketing leader with expertise in high growth companies, building marketing teams, new brands, sales operations, digital channels & business strategy. I have been described as a dynamic digital strategist and revenue-driver with a passion for demand generation, product innovation, and creating compelling brand experiences. I enjoy playing both the marketing strategist and the tactician and have built a consistent track record of delivering tangible business results and building high-performance teams. I have experience and enjoy leading all facets of Marketing & Sales – brand building, marketing strategy, online & offline channels, analytics, product marketing, and customer insights & research. Specific experience in building and leading high-impact marketing teams in Software as a Service(SaaS), Telco & Online Media. Specialties: acquisition marketing, demand generation, digital marketing, programmatic advertising, content marketing, email marketing, social media, conversion optimization, data analytics, product marketing, public relations, investor relations, marketing operations and P/L management, channel marketing, business development, customer retention & LTV growth, market research, and product-market fit. Building & leading high potential teams. Champion of lean testing, numbers-driven marketing & consumer insight-driven go-to-market strategy (advertising, sales channel effectiveness, pricing & promotions).