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Ceri Balston

About Ceri Balston

https://www.rsagroup.com/
I’m an entrepreneurial digital leader with over 17 years’ experience shaping and delivering insight driven customer experience, optimisation, and digital transformation strategies. Currently heading up Baobab Avenue with my v talented wife Lenny, along with leading the fantastic Ecommerce team at the leading B2C and B2B insurance company RSA (split into 5 ecommerce squads). Other experiences include leading the digital transformation team at disability charity Scope (and bagging a best website BIMA award for our website delivery), leading the marketing and e-commerce functions at esure and Sheilas' Wheels, leading the optimisation and analysis team at Love Holidays (the fastest growing online travel agent in the UK), and defining and delivering the optimisation strategy for the EMEA arm of Avis Budget Group. I also co-founded and then acted as head of growth and editor for the conscious consumer magazine Harmonious Living (again with my wife Lenny) while also running our web development agency, Salsanet Solutions, with multiple Grammy award winning musician Wouter Kellerman on our list of clients.

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