Brightbeam on Cutting Through the AI Fog

Kieran Ivers, Head of Insurance at Brightbeam, shared insights into how the Irish-based AI technology firm is helping large companies in regulated industries, such as insurance and pharmaceuticals, navigate the rapidly changing digital landscape. Brightbeam is founded and run by former CEOs who bring a wealth of leadership experience to the table and their core mission is straightforward: to be the most helpful company in the world by simplifying AI for organizations that are often overwhelmed by the noise and “fog” surrounding the technology.

Ivers emphasized that being helpful means moving beyond just selling a product and instead, Brightbeam focuses on understanding a client’s specific pain points and prioritising use cases that can be put into production immediately. He pushed back against the traditional approach of large consultancy firms that often produce lengthy strategy decks but delay actual implementation.

According to Ivers, the value of AI is available today, and the goal should be getting these technologies into production to deliver measurable ROI, rather than waiting on multi-year roadmaps.

One of the most significant shifts Ivers noted is the democratization of software development as while the past decade was defined by large SaaS platforms that forced companies to conform to rigid models, AI allows for the creation of custom solutions that fit existing workflows.

This approach makes change management significantly easier, as it addresses specific company problems rather than just general industry ones. Brightbeam concluded by highlighting that AI isn’t about replacing jobs, but rather covering the high-stakes, high-accuracy work that humans simply can’t reach, ultimately making organizations more efficient and accurate.