The agreement marks a significant step in Allianz UK‘s strategy to grow its presence in the UK retail insurance sector broadening its distribution footprint across multiple channels. This announcement followsAllianz‘s recent partnership with Volkswagen Financial Services UK and reinforces Allianz UK’s position as a leading provider of embedded insurance solutions in the UK.
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Allianz Enters Insurance Agreement With Sainsbury’s Bank to Expand UK Reach
Allianz UK is proud to announce a new strategic agreement with Sainsbury’s Bank, marking another milestone in its growth within the UK retail insurance market.
From 1 November 2025, Allianz UK, through its group company Liverpool Victoria Insurance Company Limited, will begin offering replacement home and motor insurance policies to existing Sainsbury’s Bank customers as their current policies expire.
The agreement reflects a strong alignment in values; with both organisations sharing a customer focussed vision based on simplicity, digital innovation, and value.
Serge Raffard, Managing Director for Personal Lines at Allianz said: “This agreement is a proud moment for Allianz UK and I’m excited to bring our insurance expertise to support Sainsbury’s Bank customers with their future insurance needs. This announcement is between two organisations who look after customers across the UK every day and it’s a relationship built on shared values and a mutual commitment to customer excellence.
“It underlines the strides we’ve made in the UK market over the past year as we seek to reach new customers and offer an increased choice of products. We are continually evolving our offering and our distribution footprint to create seamless and high-quality customer experiences as we grow profitably and strengthen Allianz in the UK.”
Bláthnaid Bergin, Sainsbury’s Chief Financial Officer, said: “It’s really important to us that we work with partners who share our values and customer focus, which is why I’m pleased to be announcing this new agreements with Allianz today. It is a leading and highly experienced business and we’re confident they will continue to deliver our customers the best experience and offering possible.”
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