About Sigga Sigurdardottir

Over the last 20 years, Sigga Sigurdardottir has worked across 4 continents in Australia, Asia, Europe, and the US. She is a well-rounded business leader in FinTech, Digital Platform Business Models, E-commerce, Digital Payments, Customer Experience, and Omnichannel Marketing. Known for her ability to drive results, strong business acumen, and outstanding people leadership, she has led globally diverse teams both in pan-regional and global roles across the US, EMEA, J/APA, and LAC regions. She has excellent Client Management skills, having worked with Board Directors, CEOs, and CMOs in the Retail Financial Services Industry globally. Sigga Sigurdardottir has built a strong track record for driving a start-up culture in Fortune 500 companies, working in an agile marketing and technology environment promoting continuous innovation and change. Specialties: FinTech, Strategy, E-Commerce, P&L management, People leadership, Business Development, Omnichannel B2B and B2C marketing experience across Brand, Direct and Digital marketing, New Product Innovation, Development and Management, CRM, Multi-channel Acquisition including Digital (Mobile, Display, SEO, SEM, E-Mail, Social, Responsive Web), Loyalty, Lifecycle, Customer Experience, UX/UI and Retention Payments: Digital and Mobile Payments, Premium Products, Credit Card Products, Re-loadable and Single Load Prepaid and Next Generation Payment platforms. Sigga Sigurdardottir, C-Suite Executive, FTSE-100 Board Member and FinTech Expert driving customer led digital disruption and change in Fortune 500 companies. Sigga Sigurdardottir is Managing Director of Consumer Services for Experian plc, where she is responsible for its UK Direct to Consumer Business. Before joining Experian in 2022, she was Chief Customer Officer for Tesco Bank and Chief Customer and Innovation Officer at Santander. Before joining Santander, she spent 14 years at American Express, where she helped pioneer digital transformation efforts as VP and General Manager of Online and Mobile, Europe and VP and General Manager and Head of E-Commerce & Digital Distribution and Emerging Payments Services. Sigurdardottir holds a PhD in Leadership and Innovation from Manchester Business School, an MBA from IESE Business School, and a BS degree in Marketing from the University of South Carolina.