About Isabelle Dumont

Marketing leader with hands-on experience launching and scaling disruptive companies. From content to lead generation, I define and execute go-to-market strategies that drive revenue. I'm passionate about telling the story of innovative products that reshape markets or create new categories keeping in mind that sales, customer success and employee satisfaction is what really matters. • Go-to-market, positioning and thought leadership, market segmentation, Ideal Customer Profile and buyer persona, sales enablement, competitive analysis, and category creation; • Full-stack marketer including content and digital marketing, social media, SEO/SEM, advertising, email, lead tracking, events, meetups, webinars, and blogs; • Experienced in cyber insurance, cybersecurity, cloud, AI, enterprise software, and open source • Partner engagement- from large public cloud players AWS and Azure to local resellers • I lead teams by example, always seeking alignment between marketing, sales, and business goals.