About Hanna Wu

Hanna Wu is CEO and co-founder of Amplify, insurtech democratizing access to life insurance policies traditionally used by the wealthy 1%. She comes from deep family roots in life insurance as both her parents were agents for decades. After working in financial planning, Hanna started Amplify with the mission of giving customers direct access to customized policies where they can protect their families and use their policies for retirement, college funding, or anything they wish, all in a streamlined digital experience. Hanna Wu grew up in the life insurance industry as both her parents were life insurance agents. She founded a financial planning agency in 2014 focused on helping affluent families and businesses build tax efficient assets and protect their legacies. She and her team placed over $2B of life insurance coverage, mostly through life insurance wealth accumulation policies. In 2019, she and her cofounder started Amplify with the mission of building the first digital and customer-centric life insurance platform focused on helping customers build wealth and protect their families.