SunLife and Swiss Re’s iptiQ launch digital ‘over 50s’ life insurance solution in the UK

SunLife, part of Phoenix Group, and iptiQ, Swiss Re’s digital B2B2C insurer launch an innovative life insurance product for UK-based customers aged 50 years and above. The new solution runs on a digital end-to-end platform and accelerates claims processing with customer-focused features.

This partnership brings together SunLife’s market-leading position in the UK ‘over 50s’ life insurance segment with iptiQ’s advanced technology and holistic servicing infrastructure.

The newly launched product called the ‘Guaranteed Inheritance Plan’ is designed to assure an inheritance for customers’ loved ones. By asking a set of simple questions on respective health conditions, this solution aims to optimise payouts for customers.

iptiQ’s digital end-to-end platform is seamlessly integrated across all relevant customer touchpoints, while SunLife focuses on marketing and distribution. The new solution combines an outstanding user experience with highly efficient processes, in line with SunLife’s aim to offer straightforward and affordable financial products.

Mark Screeton, CEO of SunLife, said: “We are firmly dedicated to meeting our customers’ needs which are centered around simplicity, affordability and lifelong peace of mind. For our new over 50s life insurance product – The Guaranteed Inheritance Plan – we are leveraging iptiQ’s cutting-edge technology and service capabilities to continue delivering on this promise.”

Andreas Schertzinger, Regional Market Executive iptiQ EMEA, said: “We are excited to join forces with SunLife, a leading and well-established player in the UK life insurance market. This partnership underpins iptiQ’s strong growth momentum as well as our ambition to make insurance more convenient and accessible through co-innovation and digitalisation.”