Polly Partners with Digital Retailing Leader CarNow

Polly (formerly known as DealerPolicy), the leading insurance marketplace for automotive retail, today announced a new partnership with CarNow, the leading automotive digital retailing services provider. Together, Polly’s digital insurance shopping experience will be integrated with CarNow’s suite of digital retailing solutions to deliver instant, personalized insurance quotes for consumers during the car buying experience.

Incorporating insurance into an increasingly digital car buying process provides customers with a full view of the price on their prospective car. They can choose to purchase insurance on the spot if they know the vehicle they want, or they can walk into a dealership to purchase a vehicle later, knowing that they may have extra room in their budget because of potential auto insurance savings. On average, Polly customers who report savings save $64 per month on their automotive insurance. Furthermore, dealers in Polly’s network report an average increase of 44% in their back-end gross. This streamlined process empowers car buyers to reinvest their savings in real time back into a dealership’s product and services.

“CarNow’s reputation for elevating the touchpoints between dealers and their customers makes for perfect synergy with Polly’s mission to transform the car buying process,” said Travis Fitzgerald, Co-Founder and CEO of Polly. “By combining our industry-first automotive insurance platform with CarNow’s digital retailing innovations, we’re pushing the needle forward on Polly’s vision.”

“This partnership with Polly further shows our dedication to providing our dealers and their clients with seamless experiences,” said Andy Park, CEO of CarNow. “The CarNow-Polly integration offers real-time workflows for our dealers and OEMs as they look to connect with their consumers and streamline the car buying journey. We’re thrilled to be embarking on this alliance together.”