Plum Life Announces New Distribution Agreement with Appalachian Underwriters

Plum Life has recently entered into a new distribution agreement with Appalachian Underwriters that will provide their agents access to Plum Life’s 100% digital selling platform. The friction-free experience of Plum Life simplifies the selling process for agents while providing highly competitive coverage for clients.

“We’re very excited to provide our agents with access to Plum Life,” says Will Chambers, Director of Digital Partnerships at Appalachian Underwriters. “We think this is a great strategic fit,” says Chambers. “Property and Casualty (P&C) agents can capitalize on the growing need for life insurance they are seeing from their clients. The digital nature simplifies the process, and the simplicity and ease of the Plum solution is a perfect fit for our agents.”

With highly competitive pricing, automated case management and the ability to get quick decisions, Plum Life was built for agents who do not want to spend time on administration. The simplicity of the platform is also attractive to agents who have traditionally stayed away from providing life insurance due to the perceived complexity of the product.

“From the beginning, we’ve seen Plum Life as being ideal for P&C agents. Our platform is fast, easy to understand, and we have simplified the process by simplifying the product. This makes adoption easy and empowers these agents to sell life insurance,” says Manish Bhatt, CEO & Co-Founder of Plum Life. “Working with Appalachian Underwriters will expand our reach and ensure more clients are getting the coverage they need to secure their future,” says Bhatt.

Additionally, the Plum Life portal gives access to a suite of digital marketing tools to help agents find new clients and empower them to sell at a high level. Agents can also interact with clients within the portal, send reminders, and track the progress of a case.