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Thursday, February 05, 2026
FinovateEurope | FFNews

Simply Business Partners with Coterie Insurance to Expand Business Owner’s Policy Coverage Nationwide

Simply Business, LLC, the leading digital insurance marketplace focused on small businesses, has announced a new partnership with Coterie Insurance, a tech-enabled Managing General Agent (MGA) specializing in simplifying small business insurance. The addition of Coterie’s solutions to Simply Business’s marketplace expands Business Owner’s Policy (BOP) coverage options with several leading national carriers, allowing small business owners to choose the coverage that best fits their unique needs at competitive pricing.

With Simply Business’s fully digital quote, bind, and issue process, small business owners – from medical offices and tradespeople to restaurants and retail stores – can purchase specialized BOP coverage entirely online, simplifying the process of securing essential coverages in one convenient package.

“Coterie’s digital-first insurance solutions and broad appetite make them an ideal partner in our mission to empower small business owners,” said Samantha Roady, U.S. CEO at Simply Business. “Together, we’re committed to providing a comprehensive suite of BOP solutions to even more types of small businesses across all 50 states with efficiency.”


“By teaming up with Simply Business, we’re expanding our digital footprint, underscoring our commitment to a streamlined insurance experience for small businesses,” said David McFarland, CEO and co-founder of Coterie. “This platform integration increases coverage options for small business owners so they can have the right tools to confidently protect their businesses in an increasingly complex business environment.”

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