Breaking News
RSA Insurance Group Appoints Creative CX to Scale Experimentation and Personalisation Across the Organisation
We’re delighted to have been appointed by leading insurance group RSA to bolster its experimentation and personalisation capability across the organisation.
RSA is one of the world’s longest-serving general insurance companies with over nine million customers around the world. With a diverse range of products from personal car, home and pet insurance to commercial insurance – the Group operates through a number of its own insurance brands, as well as UK retail partners, such as John Lewis, Nationwide and Tesco.
Working closely with RSA’s CRO and E-Commerce teams, Creative CX has been tasked with scaling the experimentation programme into more insurance products and customer journeys, whilst increasing test velocity. Creative CX will also support the RSA teams with UX research and behavioral science, and a programme of tailored training workshops to improve knowledge and capability across the organisation.
Ceri Balston, Head of E-Commerce commented, “We’re super excited about this partnership! We’ve got a brilliant team at RSA and we’re looking forward to working with Creative CX to help us deliver a step change in our experimentation capability.”
Mark Pybus, CEO or Creative CX commented, “We’re looking forward to working in partnership with the fantastic team at RSA, helping to scale the use of experimentation to drive better customer experiences and business performance.
“Excited about what we will achieve together!”
People In This Post
Companies In This Post
- Asia Insurance Has Launched With CoverGo To Enable End-to-End Health Insurance Digital Experience Read more
- Sixfold Launches Referral Agent: Turning AI Insights Into Instant Underwriting Action Read more
- One Inc Expands Life Insurance Payments Ecosystem Through Partnership with Equisoft Read more
- Lloyd’s and Ireland’s Department for Finance Announce Strategic Collaboration to Drive Insurtech Innovation Read more
- Why Millennials and Gen Z Are Choosing Life Cover and Delaying Marriage and Kids Read more
Asia Insurance Has Launched With CoverGo To Enable End-to-End Health Insurance Digital Experience
Asia Insurance, one of the leading general insurers in Hong Kong and Macau, has officially gone live withCoverGo’s next-gen, end-to-end health insurance platform, to power a fully digital, end-to-end health insurance journey for its customers, distribution partners, and internal teams.
Sixfold Launches Referral Agent: Turning AI Insights Into Instant Underwriting Action
Sixfold, the underwriting AI company, today announces that it has expanded its P&C platform with Referral Agent – a major step toward AI that doesn’t just deliver insights but acts on them. Referral Agent flags cases for referral and builds a ready-to-send package in one click, setting the stage for more action-oriented capabilities across underwriting.
One Inc Expands Life Insurance Payments Ecosystem Through Partnership with Equisoft
One Inc, the leading payments network for the insurance industry, today announced a partnership with Equisoft, a global provider of advanced digital solutions for the financial services industry. The collaboration brings together One Inc’s PremiumPay® platform and Equisoft’s industry-leading life insurance policy administration solutions to deliver a frictionless, modern premium payment experience for insurers and their policyholders.
Lloyd’s and Ireland’s Department for Finance Announce Strategic Collaboration to Drive Insurtech Innovation
Lloyd’s and Ireland’s Department of Finance announced a new strategic partnership to foster insurtech innovation and promote Irish expertise on a global stage
Why Millennials and Gen Z Are Choosing Life Cover and Delaying Marriage and Kids
A growing number of UK adults under 40 are postponing traditional life milestones, with far-reaching implications for financial planning and insurance uptake. Capital for Life explains how younger generations are reshaping the market and what insurers must do to keep pace.
Chubb and Endeavor Forge Global Partnership to Empower Entrepreneurs and Support Emerging Market Economic Growth
Chubb Limited (NYSE: CB) and Endeavor have announced a unique global partnership that supports and advances high-impact entrepreneurs. This partnership underscores Chubb and Endeavor's shared commitment to foster innovation, cultivate the start-up culture and contribute to economic growth in emerging markets globally.
OpenDialog AI and P J Hayman Partner to Redefine Digital Travel Insurance Journeys
OpenDialog AI today announced a new partnership with P J Hayman to revolutionise how people buy and engage with travel insurance online
Asia Insurance Has Launched With CoverGo To Enable End-to-End Health Insurance Digital Experience
Asia Insurance, one of the leading general insurers in Hong Kong and Macau, has officially gone live withCoverGo’s next-gen, end-to-end health insurance platform, to power a fully digital, end-to-end health insurance journey for its customers, distribution partners, and internal teams.
Sixfold Launches Referral Agent: Turning AI Insights Into Instant Underwriting Action
Sixfold, the underwriting AI company, today announces that it has expanded its P&C platform with Referral Agent – a major step toward AI that doesn’t just deliver insights but acts on them. Referral Agent flags cases for referral and builds a ready-to-send package in one click, setting the stage for more action-oriented capabilities across underwriting.
One Inc Expands Life Insurance Payments Ecosystem Through Partnership with Equisoft
One Inc, the leading payments network for the insurance industry, today announced a partnership with Equisoft, a global provider of advanced digital solutions for the financial services industry. The collaboration brings together One Inc’s PremiumPay® platform and Equisoft’s industry-leading life insurance policy administration solutions to deliver a frictionless, modern premium payment experience for insurers and their policyholders.
Lloyd’s and Ireland’s Department for Finance Announce Strategic Collaboration to Drive Insurtech Innovation
Lloyd’s and Ireland’s Department of Finance announced a new strategic partnership to foster insurtech innovation and promote Irish expertise on a global stage
Why Millennials and Gen Z Are Choosing Life Cover and Delaying Marriage and Kids
A growing number of UK adults under 40 are postponing traditional life milestones, with far-reaching implications for financial planning and insurance uptake. Capital for Life explains how younger generations are reshaping the market and what insurers must do to keep pace.
Chubb and Endeavor Forge Global Partnership to Empower Entrepreneurs and Support Emerging Market Economic Growth
Chubb Limited (NYSE: CB) and Endeavor have announced a unique global partnership that supports and advances high-impact entrepreneurs. This partnership underscores Chubb and Endeavor's shared commitment to foster innovation, cultivate the start-up culture and contribute to economic growth in emerging markets globally.
OpenDialog AI and P J Hayman Partner to Redefine Digital Travel Insurance Journeys
OpenDialog AI today announced a new partnership with P J Hayman to revolutionise how people buy and engage with travel insurance online