Mox Launches Insurance Business and Makes Protection Simple Forms the First Landmark Partnership with QBE in Hong Kong

Kicking off with its first general insurance product, Mox introduces “Personal Accident Cushion”, underwritten by QBE. This service aims to deliver a customer-centric, fully end-to-end digital insurance experience, seamlessly available within the Mox app.

“At Mox, our mission is to redefine financial services by making them safe, simple, smart and fun. With Mox Insure, we’re bringing that same philosophy to protection – offering insurance services that are truly simple, relevant and affordable. This is only made possible with fully end-to-end digital insurance experience that is capable of delivering truly premium service through an intuitive customer journey.” said Barbaros Uygun, CEO of Mox.

Lei Yu, CEO of QBE North Asia, said, “Our partnership with Mox directly addresses the modern Hong Kong consumer’s desire for on-demand, accessible solutions. It underscores QBE’s commitment to fostering innovation within Hong Kong’s dynamic financial ecosystem. Together, we’re poised to unlock significant potential in the local digital economy, making vital protection more accessible and straightforward in their daily lives.”

Introducing Personal Accident Cushion: Protection made simple
Built to meet the daily needs of Hong Kong consumers, Personal Accident Cushion provides a smart safety net for life’s unexpected turns – whether at home, commuting, or travelling abroad. Designed for simplicity, transparency, and peace of mind, the product offers:

• Three flexible plans – With Basic (HKD20/month), Value (HKD60/month), Max (HKD100/month) plans, customers can choose the level of protection that fits their personal needs.
• Up to HKD2,000,000 cover – In case of accidental death or permanent disablement, with double indemnity for accidents while travelling as a fare-paying passenger on public transport.
• One flat premium – No hidden fees, no age-based hikes, cancel anytime.
• 100% digital experience – Instant application, full-service management, and claims – all within the Mox app.
• 24/7 worldwide emergency assistance – Giving customers confidence wherever they go.
• Customer-focused benefits – Including rehabilitation support, accidental medical expense coverage, permanent disablement benefits and parent care.

“We listened closely to the people of Hong Kong and designed Personal Accident Cushion to meet their specific needs and concerns – like accidental medical expense, rehabilitation, and family support during recovery” added Uygun. “The result is protection that’s easy to understand, easy to afford, and easy to claim. It is insurance made for real life.”

Launch offer: up to 3 months free

By beginning with personal accident insurance, a crucial protection that some Hong Kong consumers may lack, Mox offers up to three months free coverage to all Mox customers with an aim to raise awareness and drive adoption, helping our customers to strengthen their financial well-being.
• Basic Plan: Enjoy the first three months of coverage completely free – no strings attached.
• Value and Max Plans: Get a full cash rebate of HKD60 (Value) or HKD100 (Max) when you maintain your policy for the first three months – effectively covering your first month of protection.

More to come
Personal Accident Cushion is only the beginning. Mox Insure will continue to expand its insurance service offering, offering new, customer-centric products that challenge the status quo of traditional insurance. Stay tuned for more updates.

To find out more about Mox Insure, Personal Accident Cushion and its benefits, check out our official website https://mox.com/features/mox-insure/ or the Mox app.