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Tuesday, April 14, 2026
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PCF Insurance Advances Growth Strategy, Inks Enterprise Agreement with Vertafore

PCF Insurance Services, a top 20 U.S. insurance brokerage firm, announced today that it has signed an enterprise agreement with r®, a leading insurance technology company, as part of PCF Insurance’s strategic focus to drive profitable, organic growth, create efficiencies and provide more data across its network of more than 140 agencies.

“Our partnership with Vertafore aligns with our goal of leveraging technology to empower collaboration, improve processes, and create efficiencies and economies of scale that will unlock additional organic growth opportunities,” said Jenni Lee Crocker, President of PCF Insurance. “Vertafore’s best-in-class solutions offer a competitive advantage to all of our Agency Partners.”

The investment is designed to help PCF Insurance’s Agency Partners harness technology to power modernization in the four areas proven to support growth: managing the agency, engaging clients, connecting in real-time with carriers, and leveraging data for agency growth and better client service.

“Vertafore is thrilled to partner with PCF Insurance to equip its Agency Partners with solutions that will fuel their long-term success,” said Gareth Walter, Chief Revenue Officer at Vertafore. “PCF has a clear technology vision, and we’re looking forward to empowering its strategy to drive growth and help its Agency Partners strengthen their relationships with their clients.”

Vertafore’s end-to-end approach to agency management simplifies and automates the insurance life cycle, while creating an exceptional digital experience for both their customers and their customers’ clients.

“Implementing Vertafore’s suite of solutions across our enterprise will strengthen our entrepreneurial culture, empowering our Agency Partners to focus their time and energy on cultivating relationships and meeting the evolving needs of clients,” said Crocker. “Vertafore has demonstrated a genuine interest in partnering with us to help us achieve our current and future goals.”

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