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Friday, September 19, 2025
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Novidea Appoints Daniela Krispin as VP, Research & Development

Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, and wholesalers, today announced the appointment of Daniela Krispin as VP, Research & Development.

Daniela will be responsible for leading the company’s research and development processes, driving innovation initiatives, implementing advanced technologies (such as AI), and fostering a product-oriented and agile organisational culture.

Daniela brings over 25 years of experience in product development, both in start-ups and global corporations, specialising in SaaS products, data, and AI systems.

She has held senior technology roles at Amdocs, most recently Head of AI & Data. Subsequently, she served as VP R&D at Seebo, playing a key role in its growth by leading strategic initiatives, building and leading multi-disciplinary teams, and optimising processes and product architecture. Following the acquisition of Seebo by Augury, Daniela was appointed as VP R&D for the acquiring company.

Erez Nissim, CTO at Novidea, said: “Global insurance market companies are rapidly embracing digital innovation to remain competitive. Daniela’s extensive experience as a VP R&D will help us to continue solidifying our position at the forefront of the Insurtech market and guiding companies in the insurance market through the fastest route to digital transformation.”

Daniela Crispin, VP R&D at Novidea, said: “I joined Novidea because of its vision to lead the digital revolution in the insurance industry. I am particularly drawn to the capabilities of its advanced data-driven platform to make a profound impact on the workflows of insurance companies globally and improve their performance. I am excited to collaborate with our talented teams across our global offices and lead the company into the next generation of data-driven solutions.”

Daniela’s appointment adds to a series of strategic appointments made by Novidea in the past year to its technology leadership team. Among them are Erez Nassim as CTO and Ido Peled as SVP Product. By assembling a team of exceptional talents, the company continues to strengthen its position as a key player in the global Insurtech market.

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