ITC London Announces Senen as Winner of Generali Challenge Lab at ITC London 2026

ITC London announced Senen as the winner of the inaugural Generali Challenge Lab, following a live pitching session on the main stage at ITC London 2026. The Challenge Lab, sponsored by Generali, brought together high-potential startups tackling insurance’s most pressing sustainability and resilience challenges under the theme “Protecting People, Empowering Planet.”

Selected from a competitive field of five finalists, Senen, Ledgertech, Betterfly, MyVal, and Innovatrix, Senen, represented by CEO Josh Frossell, was recognised for its AI-powered claims intelligence platform that transforms unstructured claims data into decision-ready insight, enabling faster, fairer, and more informed outcomes following climate-related losses.

The winner was selected by a judging panel comprising Danilo Raponi, Group Head of Innovation at Generali; Claudia van der Salm, Strategy Partner at Google DeepMind; and Matt Connolly, CEO of Sønr. The judges participated in their personal capacity, drawing on their individual expertise and experience, and did not act as representatives of their respective organisations.

Senen’s solution addresses a critical bottleneck in commercial insurance: the heavy administrative burden and data fragmentation that slow claims resolution, increase reserve volatility, and delay recovery for policyholders. By ingesting and structuring First Notification of Loss (FNOL) data, claims documents, and market communications, Senen enables earlier triage, improved reserving accuracy, clearer coverage interpretation, and more transparent claim valuation—while maintaining full human oversight and regulatory governance.

Crucially, Senen reframes claims not just as an operational process, but as a powerful source of climate risk intelligence. By improving the quality and consistency of data captured from weather- and catastrophe-driven losses, the platform strengthens feedback loops between claims, underwriting, and climate models—supporting better capital allocation and long-term resilience.

“Senen exemplifies what we hoped to surface through the Challenge Lab,” said Lee Cibis, Head of Content, ITC London and ITC Europe. “They showed how innovation in claims can directly improve customer outcomes today, while also helping insurers learn faster from climate events and deploy capital more responsibly. It’s a compelling vision for how insurance can protect people while empowering the planet.”

Danilo Raponi, Group Head of Innovation at Generali, added: “Senen’s approach aligns strongly with Generali’s ambition to embed sustainability and resilience into the core of insurance decision-making. By enabling earlier, data-driven decisions in the claims lifecycle, they demonstrate how technology can improve fairness for customers while strengthening insurers’ ability to respond to climate risk.”

The Generali Challenge Lab was launched to spotlight startups capable of redefining insurance’s role in addressing climate change, social impact, and sustainable growth. Finalists were assessed on innovation, scalability, and alignment with Generali’s focus areas, including climate risk intelligence, sustainable incentives, social impact, and innovation beyond traditional insurance models.

ITC London 2026 brought together more than 600 senior insurance and insurtech leaders for two days of high-impact content, collaboration, and live innovation, reinforcing London’s position as a global hub for insurance transformation.