Yandy Plasencia from DataHaven explains how a very young company can win enterprise customers, especially in a trust-driven industry like insurance. Plasencia makes it clear that trust is the foundation of everything they do. Rather than relying on reputation or long track records, DataHaven focuses on proving their value quickly and transparently and their approach is simple but bold: within the first 30 days, they commit to demonstrating real, tangible value to the customer.
To reinforce that commitment, Plasencia explains that while DataHaven does put an annual contract in place, the first 30 days are essentially risk-free for the customer. If the client doesn’t see value, doesn’t feel confident, or doesn’t believe DataHaven is the right long-term partner, the contract can be voided with no hard feelings. During this period, DataHaven doesn’t get paid.
Plasencia shows that enterprise relationships don’t start with contracts or sales pressure, they start with accountability. By putting trust first and backing it up with action, DataHaven positions itself as a confident insurance data partner willing to earn its place at the table, not assume it.
