DataHaven and the Future of Financially Driven Insurance Data

Yandy Plasencia explains how the groundwork for DataHaven was laid long before the company officially launched and traces the journey back to 2016, when they began intentionally building experience and insight across insurance operations and data. That extended period was treated as research and development, ensuring that by 2024, DataHaven could be created with a strong, informed foundation rather than starting from scratch.

When DataHaven was formed, Plasencia describes using a single customer as the baseline for shaping the product and determining next steps. This approach kept decisions rooted in real operational needs instead of assumptions about the market which allowed DataHaven to stay closely aligned with how insurance organizations actually function on a day to day basis.

From the start, the vision was clear: solve the most complex data problem in insurance and do it in a way competitors can’t easily copy. According to Plasencia, that advantage comes from being deeply embedded in insurance operations and fully connected to the data that drives financial performance, rather than offering surface-level analytics.

A core principle behind DataHaven is its sharp focus on financial impact and Plasencia is direct; if a need doesn’t affect an insurer, then it isn’t a priority. This philosophy guides product decisions and keeps the company focused on what truly matters and as Plasencia puts it, if something has a financial impact, it matters. If it doesn’t, nobody really cares.