Aviva and NatWest Group Agree Five-year Partnership for Individual Protection Insurance

Aviva and NatWest Group have agreed a new five-year partnership for the distribution of Aviva protection insurance products through NatWest’s UK retail banking brands NatWest, RBS and Ulster Bank. 

The deal builds on the current protection partnership between NatWest Group and AIG Life, now owned by Aviva.  The new agreement is an important milestone for Aviva’s strategic ambition to build on AIG Life’s strong distribution partnerships.

The partnership is effective from Autumn 2025, when bank and mortgage customers for the three retail brands will be able to purchase Term Life Insurance, Critical Illness cover and Guaranteed Over 50s Life Insurance provided by Aviva.

The protection products will provide customers with Aviva’s popular Digicare+ app1, to help them detect, manage and prevent health and wellbeing problems.  

NatWest, RBS and Ulster Bank customers will be able to purchase protection cover through a quick and easy journey, either through their mobile banking app which will pre-populate their information, online or over the telephone. A term life insurance quote will also be built into customers’ digital mortgage applications.

Daren Boys, Protection Portfolio Distribution Director at Aviva, said: “We are delighted that NatWest Group has chosen Aviva to help their customers put vital individual protection cover in place. The Group has a strong digital customer strategy that we are able to complement through our market-leading protection underwriting and pricing capabilities, which harness our comprehensive data science capability. We look forward to collaborating with them and continuing to innovate for their customers, building on the successful partnership they had with AIG Life.”

Lloyd Cochrane, Head of Proposition and Protection at NatWest Group, said: “Today’s announcement marks an exciting new phase in our partnership with Aviva. This new ability to offer Aviva’s protection insurance products to our retail banking customers feeds into our wider strategic goal of meeting our customers at their point of need. We look forward to rolling this out across 2025 and working with Aviva to optimize this new service.”