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Wednesday, February 04, 2026
FinovateEurope | FFNews

Allianz Launches New Home Insurance Product for UK Customers

Allianz’s new home insurance product, which offers bronze, silver and gold levels of cover, is available through the insurer’s website as well as price comparison websites. Fire, storm, flood, and subsidence cover are included as standard, with home emergency and legal expenses available as optional extras or as part of the gold tier product.

To help customers choose the right insurance for their needs, buildings and contents insurance comes together as a package but with varying levels of cover, including:

  • Alternative accommodation when the home is unfit to live in from events such as flooding and fire, starting from £30k up to £100k under the buildings insurance section, with rebuild costs ranging from £500k to £1m
  • Home contents are covered from £50k under the bronze level, and up to £150k under the gold level
  • Bikes up to the value of £350 are automatically covered under all three tiers, and under personal belongings cover customers can choose to specify which items to cover away from the home
  • All customers can change their policy without admin fees and have access to a 24-hour UK claims line.

Allianz’s home insurance product is the latest UK personal lines offering from the world’s number one insurance brand. Allianz rebranded its digital car insurance product to Allianz in March, and then in May moved its personal lines insurance broker business to the Allianz brand.


Serge Raffard, managing director of Allianz Personal commented:

“We’re very excited to launch our new home insurance product into the UK personal lines market, and provide more choice for customers who are looking for great value protection for their home.

“We want our customers to feel in control, which is why at the touch of a button they can manage their policy online and make changes without admin fees. We also understand customers may want to speak to someone to make a claim, which is why our product comes with a 24-hour UK claims line which is simple and straightforward to use.

“We’re extremely excited to extend the Allianz brand to UK consumers, and launching insurance for their homes and cars is a big step in our long-term strategy. This is the next part of our Allianz journey, and we’re proud to provide cover from the number one global insurance brand to UK consumers.”

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