Apollo and Artificial Labs announce Smart Follow collaboration

Apollo, the independent specialist insurer and reinsurer, and Artificial Labs, the algorithmic underwriting insurtech, today announced the launch of a new smart follow collaboration to unlock fast, consistent and reliable capacity for London market brokers.

The launch follows a successful proof of concept in early 2023, which applied Artificial’s technology to one of the most established, technical classes within Lloyd’s, Marine Hull. The collaboration will develop several other lines of business that will enable brokers to benefit from more choice and opportunity in the smart follow market.

The combination of Apollo’s respected underwriting expertise and Artificial’s market-focused technology will provide a unique offering for brokers that adds value through increased productivity and efficiency, whilst ensuring best in class customer service. The collaboration will support brokers wherever and however they choose to transact, be it at the Box, through web portals, or anything in between.

James Slaughter, Apollo Group CUO, said: “There is not enough fast, reliable and responsive capacity in the follow market. We have been working on a number of projects that aim to deliver a framework for the underwriter of the future through technological developments, partnership, and innovation. This collaboration, led by our Head of Smart Follow Farris Salah, is one of the most visible and exciting outcomes of that work and we are delighted to be leading the way with Artificial on such a transformational initiative.”

David King, Co-CEO of Artificial Labs, commented: “We’re thrilled to be working with Apollo on a new vision for smart follow in the London market. We are aligned in the belief that algorithmic technology will be transformative to our industry, giving brokers far more choice than they have currently and unlocking new opportunities. Our platform offers a foundation for brokers and underwriters to write smart follow business, and we envisage this technology will bring about a step change in the industry.”