American Family Insurance streamlines claims operations with Tractable’s AI

American Family Insurance, one of the largest players in US property and casualty insurance, is partnering with Tractable to apply its artificial intelligence (AI) solutions. Specifically, American Family Insurance Claims Services (AFICS) will be using Tractable as part of its claims subrogation settlement process.

American Family is one of the earliest top ten private passenger auto carriers in the US to apply Tractable’s AI to claims, demonstrating the carrier’s industry leadership in leveraging advanced technological solutions to create customer-driven experiences.

AFICS is launching the partnership by applying Tractable’s AI Subro solution to its current inbound subrogation operations; the AI will review requests made by one insurance carrier to another with the goal of faster, easier, and more consistent alignment between parties.

Chris Conti, chief claims officer at American Family, said: “We use technology to create efficiencies that result in our team members having more time and emotional bandwidth to be there for our customers like never before. Consolidating subrogation efforts is an important step toward reallocating our focus to creating better customer experiences.”

Alex Dalyac, co-founder and CEO of Tractable, said: “It’s an important milestone for us to partner with American Family, a Fortune 500 company regarded for its leadership in uncovering innovative and creative solutions for the industry. Working together, we combine the trust American Family has built as a leading P&C carrier with Tractable’s industry-leading AI, to demonstrate the real-time, commercial impact AI is having in insurance and beyond.”

The partnership with Tractable stemmed from the AFICS 2021 Innovation Lab, an American Family-led event created to shape the future of loss support.

Gwen Olson, enterprise claims strategy associate vice president, said: “We designed the 2021 Innovation Lab to evolve past collaboration to a place where companies with shared objectives could co-create opportunities to increase the tangible value we provide to customers. We believe our customers deserve the power of choice when they engage with our claims experience; our aim is to cultivate partnerships with those best suited to deliver value in all stages of the claim.”