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Wednesday, February 04, 2026
FinovateEurope | FFNews

Mark Budd Discusses What It Really Means To Be Different In Insurance

Welcome back to another episode of the FF News original series: Carpool Conversations. In this episode, FF News’ Douglas Mackenzie is joined by Mark Budd for a tour around London and a conversation about some of the most impactful trends in insurance today. Mark Budd is the Head of Innovation for the UK at Zurich.

Zurich is a leading multi-line insurer servicing people and businesses in more than 200 countries and territories. Zurich was founded in 1872, in addition to providing insurance protection they also increasingly offer prevention services such as those that promote wellbeing and enhance climate resilience.

In this video, Mark talks about the current revolution in insurance, his history in the industry and the things that excite him most about the future of insurance.


This Carpool Conversations episode offers a look into the mind of Mark Budd, a key innovation leader at Zurich UK, as he outlines how insurers can go beyond the traditional model and truly future-proof their offerings.

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